The British cinema advertising company Digital Cinema Media has partnered with insight consultant Anna Sampson to publish a Cinema Effectiveness Roadmap paper designed to emphasize to advertisers how they can measure the high-impact channel and better understand the value it delivers within the media mix.
Trafalgar Releasing, Gimme Sugar Productions, and Submarine Entertainment announced plans today to bring Hate to Love: Nickelback, a feature-length documentary film about one of Canada’s most iconic and globally celebrated rock bands, to cinemas worldwide for two nights only on March 27 and March 30. The feature-length documentary will be distributed to more than 1350 locations across 30 countries.
The International Union of Cinemas, representing European cinema operators and trade associations, has today released 2023 box office and admissions data for its 39 territories. The figures represent the first assessment of European cinemas’ performance last year, based on preliminary estimates. Detailed final data will be released later in the spring.
Australia’s Westpac is using BindiMaps, a digital wayfinding startup, to make the OpenAir Cinema season more accessible for moviegoers with disabilities. This collaboration marks a significant stride towards inclusivity and will see the introduction of BindiMaps' navigation app and BindiWeb platform at the cinema.
The Digital Cinema Distribution Coalition has announced that 2023 was its highest performing year ever with 410,000 feature and event files, representing nearly 100 million gigabytes of data delivered to in-network theaters. The company said this volume far exceeds pre-pandemic levels from 2019 and more than made up for the reduced number of wide releases by increasing delivery of independent film releases by 87 percent.
In Mumbai, PVR Inox is set to open its first standalone Imax with Laser theatre at Inox Eros in Churchgate. The renovated cinema will have a seating capacity of 305.
Cineplex has reported that it incurred a $9 million loss in its fourth quarter, which ended December 31. This compared with a profit of $10.2 million a year earlier.
On Wednesday nights beginning February 14, Regal guests will have a second opportunity to watch or rewatch treasured films celebrating milestone anniversaries throughout 2024 with the Regal Forever Favorites series.
Omniplex Cinemas, one of the UK and Ireland’s largest cinema chains, has unveiled two newly renovated screens at their Clydebank location, showing off new luxury Recline seating as part of its extensive renovation plans this year.
National CineMedia, the US Representative for the Cannes Lions International Festival of Creativity and the largest cinema advertising network in the country, has announced that Gold House, the leading cultural ecosystem that unites, invests in, and champions Asian Pacific creators and companies, as the official non-profit partner for the 2024 US Young Lions competition.
