Vox Cinemas Signs Up For Movio Cinema
Vox Cinemas, one of the largest and fastest growing cinema exhibitors in the Middle East, has installed the Movio Cinema platform. Vox Cinemas, owned and operated by Majid Al Futtaim Cinemas, will use Movio Cinema software to further develop and boost its loyalty program. Sarah Lewthwaite, Movio’s strategic partnerships director for the EMEA Region, and Michelle Walsh, marketing director for Vox Cinemas, made the announcement jointly.