The Authentic Artificiality of Barbie
To make a movie based on one of world’s most famous toy brands is to venture into a particularly public arena, where everyone has at least a passing familiarity and expects a certain recognizability. In bringing Barbie to the big screen, director Greta Gerwig and cinematographer Rodrigo Prieto, ASC, AMC therefore had to find the right balance between the authentic and the inventive. Working with an inspired script by Gerwig and Noah Baumbach, larger-than-life production design by Sarah Greenwood, and Panavision System 65 large-format spherical optics, Prieto helped realize a world that’s been welcomed by fans and newcomers alike, inviting one and all to participate in the fun and share in the joy. Gerwig has called the look of the film “authentic artificiality.” Here, Pietro speaks about his experiences in Barbieland and beyond.