Odeon, Prime Video Partnering on Unique Entertainment Package
The British Association for Screen Entertainment has announced the trial of a unique new visual entertainment partnership between Odeon and Prime Video, in association with multiple major UK film distributors. From October 1 to November 7, consumers who purchase an Odeon cinema ticket across a range of new films will unlock a 40 percent discount on a broad selection of electronic sell-through films on Prime Video to download and keep. Consumers will have one month to redeem the offer via a unique code given to them at the point of purchase.