AMC Theatres has hired Fandango veteran Stephanie Terifay to be its vice president, distribution, a newly created position. AMC started a distribution business following the success of Taylor Swift’s Eras Tour tour and Renaissance: A Film By Beyoncé.
Terifay will be responsible for working with the music industry to develop other projects, come up with customized distribution strategies and marketing campaigns designed to optimize fan engagement.
In a related move, AMC’s distribution venture — which is headed up by Nikkole Denson-Randolph — has promoted Kevin Arnold to vice president of programming promotions and partnerships, effective immediately.
At Fandango, Terifay led the integrated marketing team and worked closely with Hollywood studios, independent distributors, theatrical exhibitors, and brand partners to drive consumer awareness and ticket sales. Prior to Fandango, she led partner marketing for brands including like Sundance Institute, Film Independent, Make-A-Wish Foundation, the Los Angeles Clippers and The Cosmopolitan of Las Vegas.