It’s no secret that movies are getting longer. Two current films – Avatar: The Way of Water at three hours and 12 minutes and Babylon at three hours and nine minutes – are just the most recent examples. One recent study found that 2021's average movie runtime was 14 minutes longer than the average for 1991, and 21 minutes longer than the average runtime of the top-ten movies released in 1981. As runtimes increase, the number of showings many exhibitors can offer becomes a challenge and could cost them money at the concession stand. Is it time to reconsider the intermission?