Suning Cinema in Xi’an, China has installed Christie RGB laser cinema projectors in all of the auditoriums in its new multiplex. Located on the fifth floor of Zhengshang Financial Plaza in the city’s bustling Economic and Technological Development Zone, Xi’an Zhengshang Suning Cinema is the exhibitor’s first multiplex to be fully equipped with Christie RGB laser cinema projectors.
It consists of 13 stylishly furnished auditoriums catered to the needs of discerning movie-goers, including two Dolby Atmos halls, two themed theatres, a VIP suite, a ScreenX auditorium and a children’s theatre with a total capacity of 1,232 seats.
Ten auditoriums are fitted with the Christie CP2308-RGBe cinema projector designed for screens up to 10 meters wide, while the remaining three auditoriums with larger screens are powered by the Christie CP2320-RGB cinema projector with RealLaser illumination technology.
“RGB laser projection offers the most expansive color gamut of any projection technology. This in turn increases perceived brightness, further enhancing the audience’s visual experience,” said Liang Guo, CEO, Suning Cinema. “It is for these reasons that we have chosen Christie’s all-in-one RGB laser architecture for all auditoriums at Xi’an Zhengshang Suning Cinema. We believe that these state-of-the-art projection systems are key to boosting audience attendance, as well as Suning Cinema’s image as a trendy destination that provides exciting movie experiences for patrons from all age groups.”
Peter Chen, executive director of cinema sales, Greater China, Christie said, “We’re delighted that Suning Cinema has chosen our advanced, yet affordable RGB laser projection systems for its new flagship multiplex in Xi’an to deliver spectacular visuals for movie-goers. The combination of RGB laser projection technology and our unique RGB laser optical systems dramatically improves performance and outperforms competing systems in their class. We look forward to working with Suning Cinema more closely as it continues to expand its footprint.”
Christie Digital Systems USA www.christiedigital.com