PVR Inox has announced the opening of its second cinema in Mohali featuring the first P[XL] and all 4K laser cinema in the city of Mohali. With this opening, PVR Inox unveils its fifth property in the tri-city area of Mohali, Panchkula and Chandigarh and will strengthen its foothold in Punjab with 83 screens in 16 properties continuing its expansion in the Northern part of India with 464 screens in 104 properties.
P[XL] is a premium large screen cinema format with extra-large screens, 4K RGB laser projection systems, advanced Dolby Atmos sound and RealD 4 D to bring alive every little detail of the movie. Luxe is a luxury cinema format intended for an audience segment that desires a great and exclusive experience with a live kitchen serving a wide variety of freshly prepared food and beverage and reclining seats.
The new property has a total seating capacity of 754 audiences and features one P[XL], two Luxe and four impressively designed auditoriums offering all 4K RGB Laser projection. The seven-screen property is equipped with RealD 3D technology in P[XL] auditorium for an immersive experience and Dolby Atmos for a powerful and captivating sound experience.
Ajay Bijli, managing director, PVR Inox Limited said, "We are glad to open our second property in Mohali, recognizing Punjab's significance as a key market and representing a substantial opportunity for our expansion strategy in the northern region. The new cinema introduces the very first P[XL] with laser projection in Punjab and introduces a bespoke cinema experience that blends luxury and technology. As we aim to meet the changing audience preferences, we remain committed to introducing innovative and world-class cinematic experiences across the nation. We are confident that our customers will embrace our new cinema as they seek a complete and immersive movie-watching experience."
Sanjeev Kumar Bijli, executive director, PVR Inox Limited said, ''It is extremely gratifying to introduce yet another advanced cinema concept for our patrons in the tri-city of Punjab. The introduction of P[XL] with laser projection allows audiences to experience a world of heightened realism making the movie going experience truly extra-large. We remain committed to enhancing the out-of-home entertainment experience beyond metros, ensuring they meet the highest global standards. We are confident that our latest cinema will emerge as the go-to destination for all movie enthusiasts in Mohali, Panchkula and Chandigarh."