PVR Inox has opened Maison Inox at the Jio World Plaza in Jio World Centre, Bandra Kurla Complex. The new property is the second Maison cinema in Mumbai.
The new cinema is a six-screen property with a seating capacity of 790 audience, including PVR Inox’s trademark Insignia area with two screens; the Galleria area has one Imax screen with laser technology, and three premiere screens. It is the first cinema in Mumbai with an exclusive bar and lounge called Gatsby’s with cocktails handcrafted by Santanu Chanda. It is the first cinema in India with a specially curated F&B menu by four celebrity chefs, Sarah Todd, Vicky Ratnani, Yutaka Saito and Mayank Tiwari.
Maison Inox is an interpretation of the confluence of the Art Deco style, adopted in iconic cinemas like Metro and Eros, and luxury and technology, and is highlighted by various distinctly designed experiential zones. The mainstream lobby, titled The Galleria, has a ceiling that converges and drops down to the live food counter.
A large video wall adds and complements the grand lobby forms and adds life to the lobby.
With this launch, the company strengthens its foothold in Mumbai with 118 screens in 23 properties and 53 cinemas with 260 Screens in Maharashtra. It also marks the launch of the fourth Imax screen in Mumbai and the 22nd Imax screen in the country, further consolidating its leadership in Imax screens in India.
Ajay Bijli, managing director, PVR Inox Limited said, “Maharashtra plays a pivotal role in the cinema exhibition industry and serves as a central hub for India's entertainment exhibition sector. We take great pride in unveiling a prestigious entertainment destination for film enthusiasts in the heart of India's film industry. The inauguration of our 23rd property in Mumbai is a crucial step in our company's dedicated strategy to expand our portfolio of luxury screens. This achievement underscores our unwavering dedication to offering our customers a personalized entertainment experience. With cutting-edge digital technology and opulent amenities, we are confident that this cinema will become a preferred choice for moviegoers in Mumbai.”
Sanjeev Kumar Bijli, executive director, PVR Inox said, “Going to a movie is no longer only about the movie itself. It’s about the entire experience working together to enhance your movie viewing. Luxury cinemas offer their customers a plush ambience, a range of food options and best of sound and projection systems. Cinema menus are not just adapting to local & regional tastes of audiences but new concepts and seasonal menus and refining recipes are drawing inspiration from flavors across the globe. Featuring IMAX large screen immersive format with laser technology and the opulent Insignia experience equipped with world class hospitality, magnificent interiors and plush seating, we are certain that this cinema will revolutionize how Mumbaikars immerse themselves in the magic of big screen and everything else that surrounds it.’’