India’s largest multiplex chain PVR Inox has announced new attractively priced offers for food and beverages at all its cinemas across the country. The announcement aims to enhance the cinematic experience for patrons. Beginning today, moviegoers can purchase food items ranging from hotdogs to burgers, popcorn and sandwiches, beverages and exciting combos starting at just INR99 from Mondays to Thursdays.
Cinephiles who plan to watch films during the weekend can claim Bottomless Popcorn featuring unlimited tub refills along with attractively priced Family Meal Combos, bringing down the food and beverage prices by as much as 40 percent.
“Resonating with patrons is the key to successfully running a cinema chain,” said Sanjeev Kumar Bijli, executive director, PVR Inox. “All our efforts are directed towards catering to audiences as we wish to provide them with an unparalleled cinematic experience when they visit our premises. We have been actively listening to consumers’ thoughts on our food and beverage pricing strategy and have therefore curated cost-effective food and beverage deals that will appeal to moviegoers and also address their concerns.”
He added: “Our merger, which placed us amongst the top cinema chains in the world, now offers us a larger canvas, allowing us to cater to a wider segment of the audiences across the country and curate the best offerings for them. We are certain that our reformed packages will appeal to the smaller group-sizes visiting cinemas on weekdays, and the larger groups, including families, who prefer watching films on weekends, ensuring their needs are met. Our endeavor is that all our guests enjoy the best of our food and beverage offerings, not only the popular cinema snacks, but also the gourmet offerings prepared by our highly skilled team of Chefs. We are delighted to bring in this watershed offering for our guests and are certain that this would further strengthen our bond with them further. The line-up for the next few quarters looks phenomenal and we are sure that the excitement of the movies will be well serviced by our newly structured food and beverage offerings.”