The French exhibition company Megarama has reached an agreement for three new Imax systems in France and Morocco. The new deal will more than triple Imax's footprint with Megarama and bring the number of Imax systems in France to 29, including 23 currently open and another six set for installation.
Two of the new Imax with Laser locations will be in France – in Givors and Boulogne-Sur-Mer – and one in Rabat, the capital city of Morocco.
Megarama is among Imax's newest international exhibition partners, with the Paris-based firm opening its first Imax location in Bordeaux in December 2022. With this new deal, Megarama becomes Imax's second biggest commercial client in France.
"We are delighted to join forces with Imax to bring our audiences an even more immersive and captivating cinematic experience" said Jean-Pierre Lemoine, founder, and president of Megarama. "This strategic partnership reflects our unwavering dedication to offering our movie-goers the highest quality entertainment and pushing the boundaries of innovation in cinema industry."
"Imax continues to grow and diversify its global footprint, and this new agreement with our excellent partners at Megarama expands our presence in two key countries — including France, one of the world's red hot box office markets," said Rich Gelfond, CEO of Imax. "Megarama's embrace of Imax is a clear example of how our results with 'Avatar: The Way of Water' are driving our sales business, and our overall strength at the box office in France is reigniting the market for network growth."
Imax Corporation www.imax.com