Look Dine-In Cinemas has selected GDC Technology’s SR-1000 Standalone Integrated Media Block with built-in DTS:X for immersive audio bitstream decoder. The new Look is located at 625 West 57th Street in the iconic Bjarke Ingels’-designed building.
This is Look’s first New York City location and serves as the company’s flagship theatre. Look renovated the theatre from its predecessor by installing laser projection and GDC featuring DTS:X premium immersive sound technology, plus Look will feature a dine-in chef-inspired menu and craft beverage selections, which can be ordered from the reclining seats.
In addition to the SR-1000 media servers, the AE-6703, a GDC exclusive audio solution that bridges the worlds between AES3 and AES67. In addition, Look installed the award-winning Cinema Automation CA2.0 built around the SCL Series Centralized Storage Playback Solution which integrates TMS-2000 to manage content delivery to the projectors with live-streaming technology.
The auditoriums are also equipped with A/V systems to host special events, like film festivals and Q-and-A sessions with filmmakers.
Look has eight auditoriums, ranging in size from 20 seats to 150 seats. Each one has wall-to-wall screens for a vibrant viewing experience. Two of the eight auditoriums are PX (premium experience) screening rooms feature DTS:X sound.
“Providing an extraordinary cinematic audio experience to moviegoing audiences is our passion,” said Loren Nielsen, vice president, content, and strategy of Xperi, the parent company of DTS. “It’s all about delivering the audio track exactly the way the filmmaker intended it to be heard – and that is what DTS:X does.”
“DTS:X for IAB ensures Look’s guests will be able to experience a realistic, rich audio experience, said Tony Adamson, senior vice president strategic planning for GDC Technology. “With GDC audio solutions and automation technology, Look Cinemas will be able to reinforce the company’s reputation for innovation, vision and delivering the best possible moviegoing experience.”
“Look is honored to open its flagship New York City location at 57 West. GDC is a dream partner with a deep passion for improving the moviegoing experience,” said Brian Schultz, CEO of Look Cinemas. “Look believes in the power of cinemas as a force for good, to bring communities together through its showmanship, luxury dine-in experience, diverse content and support of the creative community. We chose GDC audio solutions for our flagship to greatly enhance the listening experience that moviegoers in New York deserve.”