Kinepolis Diversia, Madrid, is World’s 600th 4DX Theater

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Fri, 12/21/2018 - 10:36 -- Nick Dager

Kinepolis Diversia in Madrid, Spain has installed CJ 4DPlex 4DX immersive seating and is the 600th 4DX auditorium in the world.

Kinepolis’ latest location, a 12-screen multiplex, at Heron Leisure Centre Diversia, will house the exhibitor’s sixth 4DX theatre. Audience feedback at Kinepolis theatres in Antwerp, Brussels, Madrid, Lomme and Valencia has been overwhelmingly positive leading to the addition of the new location.

"Cinema is all about experiencing emotions together and 4DX fits in perfectly with the ongoing broadening of our offer with experience-driven premium products,” said Kinepolis CEO Eddy Duquenn. “Customer satisfaction in our current 4DX locations is high, so we’re very happy to be able to offer this great experience to more visitors, here at Kinepolis Diversia and in other Kinepolis locations. We’re delighted to be a valued partner of CJ 4DPlex expanding the 4DX cinema technology across Europe”

“We are excited to open our 600th screen globally in Spain and celebrate this milestone in partnership with Kinepolis,” said CJ 4DPlex CEO JongRyul Kim. “Our partnership is stronger than ever, and we look forward to break more records together in the near future.”