The Independent Cinema Alliance has announced that Saturday, January 18 will be the inaugural Independent Cinema Day. The goal of the holiday is to encourage moviegoers nationwide to support their local independent cinema. The ICA is a trade association dedicated to providing a public voice that promotes the importance of independent cinemas as a valuable and necessary part of a healthy and vibrant motion picture industry.
“Our goal is to bring awareness and educate consumers on the importance of supporting local, independently owned movie theaters in their communities,” said Rich Daughtridge, president and CEO of Warehouse Cinemas and ICA marketing committee chair. “These cinemas in small towns and large cities alike are critical to the health of the cinema industry, especially now, with the many entertainment choices available to entertainment consumers.”.
Launched as part of the ICA’s Love Local Cinema campaign, Independent Cinema Day will highlight the importance of independent movie theaters to the economic vitality and cultural vibrancy of our communities. Across the country, independent cinemas are encouraging their local communities to catch a movie on Saturday, January 18th and share their experience on social media. Guests who attend are encouraged to take pictures and post to their preferred social media channels using the hashtags #lovelocalcinema and #independentcinemaday.
“Independent cinemas constitute approximately 20 percent of North America’s theatrical box office revenue, and we believe they are a vitally important segment of the industry,” said Bill Campbell, president and CEO of Orpheum Theatre and ICA chairman. “Our hope is that through this campaign, moviegoers will recognize their personal role in supporting this vital segment of their local economy.”
The ICA currently has 140 member companies representing more than 2,000 screens across the United States.
The Independent Cinema Alliance www.cinemaalliance.org