One of New Mexico’s oldest movie theatres recently underwent a major renovation and has been given a new lease on life. Opened in 1949 and used as a movie theatre until 1982, the Totah Theatre thereafter was used as a performance theatre. In 2006, the Totah Theatre was converted into a multi-use performance hall. In 2020, San Juan County acquired, and in partnership with the City of Farmington renovated the facility to create a film center for the region.
National CineMedia and Spotlight Cinema Networks announced a strategic sales relationship, the Elevate Cinema Network. This collaboration will combine nearly 1,500 premier NCM screens with Spotlight’s existing premier network of more than 1,200 screens to bring Elevate’s network to 2,700 blue chip screens available for cinema advertising through Spotlight. Elevate will provide unprecedented reach and recall to brands targeting the upscale, educated, adult demographic with disposable income.
Arts Alliance Media today announced the launch of Screenlighter, a new theatre management system designed exclusively for small and independent cinemas.
ShowEast and the National Association of Concessionaires have announced that the 2022 ShowEast Icon Award will be presented to the entire motion picture exhibition industry, as represented by three unique companies and people: Marcus Theatres represented by Rob Novak, Santikos Theatres represented by Rob Lehman and Cranford Theatres represented by Doreen Sayegh are each credited with leading the NAC, and the exhibition industry out of the pandemic and into recovery.
After 30 months of planning and construction, S&B Cinemas has opened Avenue Cinema Minehead, the company’s third theatre.
Yosemite Cinema, an independent movie theatre located inside Yosemite National Park, has opened a Positron XR Cinema virtual reality theatre equipped with 16 motion pods designed to give audiences premium cinematic VR experiences.
Burnham-On-Sea’s Ritz Cinema hopes the replace the street art on one side of its building with a large electronic advertising billboard. The Ritz Social Club, which runs the cinema, has applied to the Sedgemoor District Council for permission to introduce the illuminated display on the north-facing cinema wall opposite the town’s post office.
The Independent Cinema Alliance has added a new program by Digital Light Sources to offer laser phosphor upgrade kits for digital cinema projectors to its members. As the nation’s only buying group for exhibitors, the ICA plays a vital role in leveling the playing field and building a competitive position for independent cinemas operating throughout North America.
Lotus Cinemas, an international and independent film theatre, is set to open on March 25 at Parkside Town Commons in Cary, about 18 miles from Durham, North Carolina. The theatre is a new concept and is the brainchild of Paragon Theatres’ co-CEOs Michael Whalen and Michael Wilson.
Leading British independent exhibitor Reel Cinemas, which operates 15 multiplex sites with 78 screens across the United Kingdom, has retained Showtime Analytics to provide it with an operational data platform and customer communication. Reel Cinemas just entered its 21st year in business. With continued expansion plans underway, the company launched two sites during the pandemic.