Cinewax has agreed to partner with the over the top platform Magine Pro for its Online African Film Festival. Since 2015, Cinewax has been promoting African films through original programming, premieres and festivals. After a number of earlier online one-month festival events and a successful crowdfunding effort on Kickstarter to establish and launch an ongoing online service, Cinewax selected Magine Pro to expand the OAFF service further on a platform built for global scaling.
By entering a long-term partnership with Maine Pro, Cinema believes it is ready to scale the service, addressing the large African Diasporas in France and Europe, and also reach new audiences across the globe.
“We are proud to be the OTT partner for this great film service and to make African films easy accessible all over the world”, says Magine CEO Matthew Wilkinson.
The new service houses OAFF’s full video on demand movie library and is available on web, iOS and Android platforms. It is built to be globally accessible, with the ability to be localized to suit international markets with multi-language, multi-currency and geoblock capabilities.
“Our agreement with Magine Pro means a big step forward for us in our aim to be the global focal point for African and diaspora films, and to maintain a high-level quality for our new streaming services” says Cinewax presidenr Jean Fall.