CEN Media, a digital out-of-home media network specializing in movie theatre venues, has integrated with Place Exchange, a DOOH platform, with an aim to allowing advertisers access to cinema lobby ad space inventory.
The CEN Media network includes more than 1,000 high definition poster displays and large format video walls.
"We are excited to give our programmatic buying partners the ability to reach a highly coveted audience of moviegoers," said Place Exchange CEO Ari Buchalter.
"Through this integration, advertisers can deliver high-impact OOH messages as a seamless part of the movie-going experience, and access CEN Media with the programmatic buying benefits of automation, flexibility, and measurement like never before."
"We were drawn to PerView for its ability to rapidly provide dynamic, up-to-date measurement that reflects real-world changes in consumer traffic," said CEN Media founder and CEO Kevin Romano.
"In a year where moviegoers are flocking to the theaters in post-pandemic record-breaking numbers, we want to make sure we have the ability to provide advertisers accurate measurements to inform their buying decisions."