POSitive Cinema Solutions has named Mark Waldman director of sales and marketing. A seasoned professional with experience in programming, corporate training, product management and sales in several vertical markets, Waldman joined the cinema industry in 2002, as the IT director, for Palace Cinemas, now Cinema City. Palace Cinemas had 22 sites and 180 screens with cinemas in Hungary, Czech Republic and Slovakia. In the nine years at Palace Cinemas, he oversaw the transition to digital cinema, as well as the development of a proprietary point of sales system.