B&B Theatres will install ten MX4D auditoriums in new builds, existing theatres and retrofitted cinema acquisitions across the United States by the end of next year. “The expansion of our relationship with MediaMation proves our belief in MX4D,” said Brock Bagby, executive vice president of B&B Theatres.
Sony Electronics has announced the expansion of its Sony Digital Cinema premium large format movie theatre auditorium in its first location in Texas, at Galaxy Theatres in The Colony. The contemporary cinema is planned to open next spring at Galaxy Theatres’ newest venue at Grandscape in the Dallas/Fort Worth area – a one-of-a-kind, mixed-use real estate development featuring shopping, dining and other attractions.
AMC has selected Cineplex Digital Media to manage and enhance AMC’s digital network at approximately 630 locations across the United States, including its box office signage, theatre menu boards and other ancillary signage. As part of the agreement, CDM will deploy its Flex Experience Platform throughout AMC’s domestic theatre circuit.
Leading Indian film production company Yash Raj Films has announced that its latest feature film War will be coming to select theatres in CJ4DPlex’s multi-sensory cinema experience, 4DX. War was produced by Aditya Chopra. The film will release October 2 on Gandhi Jayanti, a national holiday in India. The movie in 4DX will be available in India at PVR Cinemas and Cinepolis Cinemas, and at Oman, Qatar, Lebanon, and across the UAE at Vox Cinemas.
National CineMedia today announced three new segments of national advertising opportunities that the company believes will become the most prized in the cinema-advertising marketplace
CJ 4DPlex announced today that Lionsgate is releasing Rambo: Last Blood and Midway in the company’s immersive, multi-sensory 4DX format. Rambo: Last Blood opens September 20; Midway opens November 8.
Kino Arena and MediaMation have signed an agreement to open four MX4D auditoriums in Bulgaria. The first installation is scheduled for an early fall opening in The Mall of Sofia.
United Cinema Chain Kino Okko will be the first company to introduce the Dolby Cinema experience to the Russian market at its Cinema Park Metropolis in Moscow. Dolby Atmos immersive audio technology has been successfully deployed at several Russian movie theatres in recent years.
The competition for entertainment dollars is a constant challenge, especially for emerging theatre chains. Finding locations with a high discretionary income and offering a unique experience enables them to compete against larger, more established chains. Flix Brewhouse, for one, is not shy about letting customers boast about the good times they have at their theatres. To achieve its social media goals and grow its customer rewards program, The Circle, the exhibitor turned to Social Flash Media.
Barco today entered the LED cinema screen market in a big way by purchasing a stake in Unilumin, a Chinese company that manufactures LED components on a major scale.