Dolby says it is bringing the combined Dolby Vision and Dolby Atmos premium moviegoing experience to even more theatres and audiences around the world auditoriums for the first time ever.
The company says Dolby Cinema is the ultimate moviegoing experience, providing a Dolby-designed environment that showcases the best implementation of Dolby Vision and Dolby Atmos. Dolby Cinema generates the highest average per screen box office amongst all premium large format offerings, the company added.
This new solution gives exhibitors access to the visceral and awe-inspiring experience of Dolby Vision picture quality together with Dolby Atmos immersive sound – the same technologies that power Dolby Cinema, allowing audiences to see, hear and feel the film exactly as the filmmaker intended.
"At Dolby, our passion is creating immersive entertainment experiences, and we can't wait to bring the transformative power of Dolby Vision and Dolby Atmos to even more theatres around the world," said Jed Harmsen, head of cinema and group entertainment at Dolby. "Coming off of Dolby Cinema's strongest year at the box office, we're thrilled to provide exhibitors this new offering, which will unlock significantly greater opportunities for moviegoers around the world to love movies more in Dolby at premium theatres."
Since the opening of the first Dolby Cinema in 2014, Dolby Cinema has grown rapidly, encompassing 28 exhibitor partners and 14 countries. Ahead of CinemaCon 2024, Dolby also is celebrating its global momentum around Dolby Cinema in the last year. The company says 2023 marked Dolby Cinema's strongest year in history at the box office, with domestic Dolby Cinema ticket sales eclipsing its pre-pandemic levels – up seven percent from 2019.