The Colonie Creates a New State Farm Commercial from Home
With normal production not an option during the pandemic, at the request of advertising agency The Marketing Arm, the Chicago creative company The Colonie remotely edited, color graded and finished a live-action commercial for State Farm insurance. Its team rallied, pulling volumes of stock shots, user generated content in conjunction with Catch & Release and even augmented footage by filming their own families at home in scenarios that have become the new norm.