Business

How Imax Became a Leading Cinema Brand

Mon, 12/30/2024 - 10:18 -- Nick Dager

According to Mark Welton, president of Imax Theatres, the appeal of the premium large format is the impact it has on movies. "We event-asize movies," he said. "People want to shoot their movies in Imax because it means that it's a quality movie. It's a big blockbuster." But the Imax brand's jump into the mainstream film space didn’t happen overnight.

Tags: 

Nominees Named for 2025 Göteborg Film Festival Ingmar Bergman Award

Mon, 12/30/2024 - 09:48 -- Nick Dager

The 2025 Göteborg Film Festival have named the nominees for the Ingmar Bergman competition. The Ingmar Bergman International Debut Award was established in 2007 by Ingmar Bergman himself, together with Göteborg Film Festival, when he served as the festival’s Honorary Chairman. The award celebrates innovation and artistic courage in filmmaking and is presented to a debut that captures the spirit of Bergman’s groundbreaking and existentially explorative artistry.

PVR Inox, Goibibo Partner on Unique Cinema Ad Campaign

Mon, 12/23/2024 - 09:28 -- Nick Dager

PVR Inox joined forces with Goibibo, a travel brand, to craft a campaign during the release of the film Vettaiyan. The campaign tapped into the emotions surrounding Rajnikanth, crafting games and activities that celebrated his larger-than-life presence while showcasing Goibibo’s offerings. Far from traditional advertising, this initiative transformed cinemas into hubs of activity, captivating audiences with live contests, interactive trivia, and exclusive rewards that blurred the lines between entertainment and branding.

Pages

Subscribe to Business