B&B Theatres, the sixth largest theatre chain in North America, is adding five additional CJ 4DPlex ScreenX auditoriums across the U.S., for a total of seven by 2020. The companies partnered last year to introduce the largest ScreenX system in the world, a screen that is more than four stories tall and seven stories wide, offering moviegoers one of the most premium, immersive viewing experiences in history.
Following the successful pilot, a second ScreenX auditorium will launch in early September, boasting a surround sound system and a brand new auditorium seating layout that has never been done before in a ScreenX theater setting.
“B&B has been an excellent partner in shaking up the industry to introduce one-of-a-kind ScreenX experiences. We are thrilled to extend our partnership in expanding the ScreenX footprint to bring 5 additional auditoriums across the U.S.,” said CJ 4DPlex CEO JongRyul Kim. “With B&B, we look forward to creating more one-of-a-kind ScreenX experiences, elevating the cinema-going experience further, and bring more of these experiences to more theaters and locations in the future.”
“The partnership with CJ 4DPlex introduced the largest ScreenX in the world with outstanding performance numbers and audience feedback,” said Bob Bagby, president of B&B Theatres. “We look forward to continuing this partnership with CJ 4DPlex in bringing more ScreenX auditoriums across the States and creating more premium in-theater experiences for B&B audiences in the future.”
ScreenX is the world's first multi-projection theatre technology that allows a 270-degree panoramic movie watching experience. ScreenX allows the audience to go beyond the frame of the traditional movie screen, utilizing a proprietary system to expand the center screen image to the side walls, surrounding audiences with imagery and providing a sense of being inside the movie.