4DX Claims Immersive Market Dominance

Bookmark and Share

Thu, 02/18/2016 - 12:37 -- Nick Dager

4DX Auditorium at CGV Cheongdam, SeoulCJ 4DPlex said today that the company has installed more than 30,000 seats as of this month. The company claims that it is well ahead of any other 4D movie theater brand in the world with nearly three times the number of seats than the closest 4D-cinema competitor. In addition, the company said, 4DX theaters have the capacity to accommodate almost 55 million moviegoers per year, currently reaching 228 auditoriums in 37 counties.

China is the largest market for 4DX, with 23 percent of the screens. CJ 4DPlex said there are currently 51 4DX auditoriums and 4,768 seats across the county. In Japan, the fastest growing market for 4DX, the number of 4DX seats in operation has increased almost four times going from 920 seats in 2014 to 3,568 seats in 2015. Expansion is also coming in Europe and Africa. Cinemaximum by Turkey’s Mars Cinema Group and South Africa’s NU Metro Cinemas both launched the country’s first 4DX Auditorium in the last quarter of 2015.

In the United States, after the first 4DX theater opened in June 2014 at the Regal L.A. Live Stadium 14 in Los Angeles, 4DX launched a second theater with Marcus Cinemas outside Chicago. This year, two 4DX theaters are scheduled to open in March in New York City in partnership with Regal Cinemas.

In 2016, the company said it has the goal of adding 200 more auditoriums worldwide, which would result in 50,000 seats in operation by the end of the year.

CJ 4DPlex http://www.cj4dx.com