MoviePass announced today that it has surpassed one million paying subscribers, an increase in its subscriber base by more than 6,500 percent since the introduction of its $9.95 per month pricing model in August. The company says it has reached this milestone in less time than Spotify, Hulu, and Netflix.
Despite the fact that industry stories continue to sound the alarm about box office woes, Studio Movie Grill, based in Dallas, says that in 2017 it has experienced major increases in off-peak attendance as well as with smaller films. The company credits MoviePass for much of that success
MoviePass and Vista Group International are collaborating to allow theatre owners and chains nationwide that use VES ticketing to take advantage of full API integration with MoviePass’ growing subscription service. By integrating MoviePass directly into the VES ticketing software, participating theaters will be able to offer MoviePass members enhanced features and new capabilities on mobile devices. These features include: