MoviePass today announced an agreement with Landmark Theatres, the nation’s largest theater circuit dedicated to exhibiting and marketing independent film. Landmark Theatres is owned by Wagner/Cuban Companies, a group of media properties co-owned by Todd Wagner and Mark Cuban.
“We are excited to offer MoviePass customers access to our Landmark Theatres,” said Mark Cuban. “”There is no better place to watch a movie than Landmark and now MoviePass customers will be able to enjoy all of our theatres.”
“Our relationship with Landmark represents another milestone achievement in our journey to enhancing the current movie theater ecosystem,” said Bernadette McCabe, senior vice president of exhibitor relations & business strategy at MoviePass. “It’s another step towards educating exhibitors on how we can work together in a mutually beneficial way to create a valuable and cost-effective experience for moviegoers.”
Through this agreement, MoviePass will be integrated into Landmark Theatres’ ticketing system. MoviePass members who use the service at Landmark Theatres will be able to take advantage of added benefits and features including e-ticketing, advanced screening reservations, and in-app seat selection.
MoviePass currently serves more than two million members nationwide. Landmark Theatres operates 255 screens across 53 theaters across 27 markets nationwide including Florida, Illinois, Los Angeles, Maryland, Michigan, Minnesota, New York, Texas, and Wisconsin.
MoviePass is a majority-owned subsidiary of Helios and Matheson Analytics.
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