MoviePass today announced a partnership with Flix Brewhouse, which calls itself the nation’s only cinema circuit that pairs full service in-theatre dining with an award-winning craft brewery at every location. Started in 2011, Flix Brewhouse is based in Round Rock, Texas and operates locations there as well as in Iowa, Indiana, New Mexico. Its newest theatre, in the Dallas Fort Worth metroplex, is expected to open in April.
MoviePass is now fully integrated into the point-of-sale ticketing systems at all Flix Brewhouse theatres. MoviePass members can now use the service at Flix Brewhouses for additional benefits and features, including e-ticketing, in-app reserved seat selection, advance screening booking.
“Like MoviePass, Flix Brewhouse is a progressive, tech-forward company and we’re thrilled they’ve decided to partner with us as we continue to gain ground in improving the theatre-going experience,” said Bernadette McCabe, senior vice president of exhibitor relations & business strategy at MoviePass. “We love the in-house brewery and dining model they’ve pioneered, as it perfectly aligns with our mission to revamp the conventional approach of going to the movies.”
“Flix Brewhouse is bullish on the long-term future of experiential out-of-home entertainment, and we’re excited to work with the like-minded professionals at MoviePass to add more value to movie-going,” said Flix CEO Allan Reagan. “Our early result piloting full POS integrations with MoviePass has been a measurable uplift in same-store box office revenues compared to industry averages.”
MoviePass is a majority-owned subsidiary of Helios and Matheson Analytics.
Helios and Matheson Analytics www.hmny.com