In collaboration with PVR Cinemas, Samsung today introduced its 4K Onyx Cinema LED display for large screens in India.
“India is a film-loving country. Our movies are full of vibrant colors and rich music. Onyx Cinema LED will be the true solution for such content and we believe this technology will be a blockbuster in the film industry,” said Puneet Sethi, vice president, consumer electronics enterprise business, Samsung India. "This screen is one of first few screens launched worldwide by Samsung and we are thrilled to partner with one of India's biggest film entertainment company, PVR Cinemas.”
"We are delighted to launch Onyx LED Cinema screens In India,” said Sanjeev Kumar Bijli, joint managing director, PVR Ltd. “The screen is now up and running at PVR Icon, Vasant Kunj. We are the first cinema exhibition chain in the country to introduce this disruptive theatre technology for Indian movie-goers."
The screen delivers high dynamic range to the cinema, showcasing on-screen content at peak brightness level, nearly 10 times greater than that offered by the standard cinema projectors. The screen offers Onyx surround sound from JBL by Harman International and Samsung's Audio Lab.