Bob Lord, former president of AOL, has been elected to Screenvision’s board of directors. Lord brings more than a decade of digital leadership experience with an emphasis on emerging media, technology and data – all key areas of focus for Screenvision to expand its impact for advertisers.
“As we enter the new year, one of our main objectives is to continue enhancing Screenvision’s technology offerings and look for even more ways to augment our on-screen impact,” said Stephen Royer, Screenvision board member and partner of Shamrock Capital Advisor. “Bob provides a key source of digital knowledge for us as we enter this new era for Screenvision, and we couldn’t be more excited to have him join the board.”
“Bob has an invaluable amount of leadership experience within the technology space,” said John Partilla, CEO of Screenvision. “He will be a key addition to our board of directors, especially as we look to augment our unrivaled on-screen impact through expanded alliances with emerging digital and tech companies.”
“The marketing landscape is transforming quickly as consumer behaviors are captivated by mobile viewing and interactions. Screenvision has a unique market position that will allow advertisers to reach very specific viewing audiences in movie theaters, while at the same time interacting with the consumer’s mobile device to enhance their movie experience,” said Lord. “John Partilla and the Screenvision team have a bold vision to bring unique theater experiences to the consumer, and I look forward to being a part of that.”
Most recently Lord served as the president of AOL, where he was in charge of overseeing the company’s unified global advertising operations, sales and platforms. During that time, he nearly doubled revenue for AOL and positioned the company to become a world leader in the media mobile landscape through key partnerships with Microsoft and NBC and then the sale to Verizon.
In addition, Lord served as the global CEO of Razorfish and CEO of Publicis Groupe’s Digital Technologies Division, where he oversaw Groupe’s digital technology strategy and digital product offerings.
Lord currently is an active member of the Technology Entertainment & Design community and co-authored a book Converge: Transforming Business at the Intersection of Marketing and Technology, Wiley 2013.