Taking the brand promise of Live the Movie to a new level, Inox has launched India’s first MX4D Theatre at the existing Inox multiplex at Inorbit Mall at Malad in Mumbai.
CJ 4DPlex has announced that the latest round of 4DX screens in Regal theatres in the U.S. will have opened across five cities by the end of April. The openings will bring the current count of Regal 4DX theaters to 17.
B&B Theatres has opened another MX4D auditorium, bringing the theatre chain’s total to six. “Our continued partnership with MediaMation proves our belief in MX4D,” said Brock Bagby, executive vice president of B&B Theatres. Situated on the Kansas/Missouri state line, Overland Park is the second largest city in Kansas with nearly 200,000 residents. The theatre also has the ability to draw from the nearby Kansas City metropolitan area, which boasts almost 500,000 peoples.
Cinema chain Hoyts is equipping four auditoriums in Melbourne and Sydney with more than 200 D-Box motion seats.
CJ CGV announced today that it will open its third U.S. location at 1000 Van Ness Avenue in San Francisco, California in early 2020. Strategically located in Downtown San Francisco, near the Civic Center and Union Square, one of the most visited tourist attractions in the nation, the new theatre will feature 14 screens and 2,217 seats.
Hollywood Esports is adding Dolby Atmos sound in their proprietary MX4D Motion and Special Effects Esports Theatres.Based on MediaMation’s MX4D motion and special effects technology, the Hollywood Esports MX4D Theatres brings motion seats, wind, rain, fog, lightening and other special effects into the spectator experience.
D-Box Technologies and PVR Cinemas have reached an agreement for the addition of more than 400 D-Box motion seats in four locations in Mumbai and Delhi-NCR. The installation is scheduled to start next fall in nine auditoriums and will include the company’s basic motion seat and recliner motion seats.
With more than 2,700 chairs ordered for four of its locations in the United States, Rochester Theater Management has begun installing Luxury Recliners, Gliders and Rockers from Spaces And Between’s Atom Seating division. The locations include, the Brockport Strand Theatre, the Geneseo Theaters, Canandaigua Theaters, and Auburn Movieplex.
CJ 4DPlex will highlight four new concepts at CinemaCon next week: 4DX with ScreenX, 4DX Recliner, 4DX VR Disk & Racing and 4DX Flying Cinema.
Atlas Cinemas’ EastGate location in Cleveland, Ohio recently upgraded its seating with 723 recliners from Atom Seating. Atom Seating, the cinema seating division of Spaces & Between supplied one of its leading models, the Helium Mini, which the company says is known for its ergonomic cushioning that is comfortable and long lasting.