Screenvision Media has teamed up with Xbox to announce the national debut of two new cinematics that utilize immersive MX4D technology in select theatres. Xbox's advertisements will support the October 2 launch of open-world racing game Forza Horizon 4 and Xbox Game Pass, Microsoft's gaming membership. They are the first ads to utilize this technology to provide moviegoers a seat shifting, heart racing advertising experience.
Universal Pictures’ Jurassic World: Fallen Kingdom has become the highest grossing film released in 4DX, CJ 4DPlex’s innovative cinematic format. It is also the second film to surpass two million in attendance.
Link Digital Cinema China Technology, Beijing has signed an agreement to purchase additional D-Box motion systems in an effort to meet the growing demand for premium entertainment experiences. In a previous agreement, Link China installed seven D-Box screens for key locations across the country. With this new contract, D-Box is expected to install many more screens before the end of the year with some already in the installation process.
On Wednesday CJ 4DPlex opened the first European 4DX with ScreenX theatre through a partnership with Les Cinémas Pathé Gaumont. Marvel Studios’ Ant-Man and The Wasp debuted in the 4DX with ScreenX format in Paris at the exhibitor’s Pathé Beaugrenelle multiplex.
Reel Cinemas has announced that it is adding a ScreenX screen to its theatre in The Dubai Mall, which is the world’s largest and most visited retail and entertainment destination and welcomes more than 80 million visitors every year.
According to CJ 4DPlex, the new film Marvel Studios’ Avengers: Infinity War has been seen in the 4DX immersive seating format by more than two million people across 59 countries. This breaks the record for highest-attendance 4DX film to date. The milestone also makes Avengers: Infinity War the most successful film released in the format, surpassing the previous record holder, 2015’s Star Wars: The Force Awakens.
Kinopolis, Germany’s largest independent cinema operator, is adding D-Box motion seats to 18 new screens throughout the Germany. Currently, Kinopolis offers D-Box motion technology on nine screens in Main-Taunus, Darmstadt and Rhein-Neckar. The motion seats will be added to screens in Hanau, Gießen, Rosenheim, Aschaffenburg, Bonn - Bad Godesberg and Koblenz. This brings the total number of D-Box screens with Kinopolis to 27.
20th Century Fox and ScreenX are in advanced discussions to continue their partnership and release new films in the panoramic 270-degree cinema technology format. Following the success of Kingsman: The Golden Circle, 20th Century Fox and ScreenX plan to join forces again in 2018.
Silverbird Cinemas announced at CinemaCon this week that it is installing the first CJ 4DPlex 4DX theatres Nigeria. The first 4DX theatre will be located at the exhibitor’s Ikeja location – the highest-grossing cinema in West Africa. The second 4DX site will be opened in Abuja, the capital city of Nigeria. Silverbird has 10 locations across Nigeria, Liberia and Ghana, and is known for bringing innovation to the region. It currently holds 60 percent market share in Nigeria.
Cineworld Group has announced that there will be 145 total CJ 4DPlex 4DX auditoriums across Cineworld Group's worldwide footprint, adding 79 Regal Entertainment locations in the U.S and 20 Cineworld Cinemas and Cinema City theatres across Europe and the Middle East.