Cineplex Entertainment in partnership with CJ 4DPlex, today announced that Canada’s first 4DX auditorium will open its doors on Friday. Premiering at Cineplex Cinemas Yonge-Dundas and VIP in Toronto, Ontario, Cineplex’s 4DX auditorium features 80 specially-designed motion seats that are further enhanced by environmental effects like wind, mist, bubbles, snow and scent that work in perfect synchronicity with the action on the big screen. Amplifying the experience from watching a movie to almost being in it, the new auditorium will feature the latest Hollywood new releases, beginning this Friday with the premiere of the highly anticipated film Marvel’s Doctor Strange.
Cinépolis will install the 4DX immersive cinema experience in at least 12 additional auditoriums in the United States, India, Spain and across Latin America by the end of 2017. Five of these confirmed new sites will open in the U.S., Mexico, Spain and Chile by 2016. The two screens opening in the United States will be located in Carlsbad, north of San Diego, and Pico Rivera in Los Angeles, California.
The Guitammer Company has announced that it shipped equipment for a combined 17 new auditoriums totaling more than 3,700 ButtKicker-enabled seats for installations at movie theatres in the U.S. and China in the third quarter of 2016.
With 700 seats, the Kino 10 of CinemaxX Mannheim is among the largest cinemas in Baden-Württemberg. And at nearly 280 square meters, the screen is definitely the largest. Years ago Filmtheaterbetriebe Spickert Entertainment, operator of the CinemaxX installed an Alcons Cinemarray pro-ribbon system. The theatre has converted to Dolby Atmos and new Alcons technology has taken center stage.
In what could be the most immersive movie experience ever, producers Alex A. Ginzburg and Tony Lee of Let It Play have announced a partnership with 4DX and ScreenX that will make their recently announced film We Kill Death the first feature film produced specifically for each of the two immersive cinema technology formats. We Kill Death focuses on YouTube stars Mustang Wanted, Oleg Cricket and the duo of Vitaliy Raskalov and Vadim Makhorov, who are familiar to millions of viewers around the world for their imaginative and death-defying stunts and adventures.
The Guitammer Company’s Beijing, China-based partner, Lumiere Pavilions has installed more than 4,600 Buttkicker-enabled seats across China. Lumiere recently placed a new order with Guitammer that covers 818 additional seats, which are all LD equipment upgrades to its current Guiyang, Beijing Qiaofu and Nanjing Hongyang theaters.
Seven new 4DX immersive seating auditoriums have opened in Japan through partnerships between CJ CGV subsidiary CJ 4DPlex, Aeon Cinemas, United Cinemas and 109 Cinemas. 4DX recently released two highly anticipated Japanese titles, One Piece Film Gold and Shin Godzilla and received positive responses in Japanese box office. For the first screening weekend, One Piece Film Gold and Shin Godzilla represented 75 percent and 59 percent occupancy rate, respectively.
Regal Entertainment Group will add the 4DX immersive cinema experience to 17 additional screens in the U.S. by the end of 2018. This will include the installation of 4DX seating in Orlando, Florida and Seattle, Washington within the next few months.
CJ 4DPlex has opened the first 4DX theater in Serbia through a partnership with CineStar Cinemas. The theater is located at CineStar Novi Sad inside the shopping center Big. The 4DX theater opened on July 15 with showings of Ice Age: Collision Course and The Legend of Tarzan. The theatre recorded over 90 percent capacity in the 4DX seats on their first weekend.
CJ 4DPlex has signed with Shanghai Film Corporation one of the top multiplex operators in China to expand 4DX to more than 20 screens within three years. SFC, a state-owned company, is a film production company that also distributes, exhibits movies and has studios, cinema chains. It currently operates some 300 screens at 40 locations in the East China region.