Cineplexx International has opened its second and third MX4D Theatre in less than two months, this time in Serbia. Located in the country’s capital of Belgrade, which has a population of more than a million people, Cineplexx’s second MX4D theatre boasts 100 seats configured into 25 benches.
CJ 4DPlex announced today an agreement with Kinepolis to bring the 4DX immersive-seat experience to six additional Kinepolis cinema complexes. Less than one year after the opening of its first 4DX theatres in Antwerp, Brussels, Lomme, Madrid and Valencia, the company has announced six additional 4DX theatres, which include three in Belgium (Kinepolis Hasselt, Ghent and Rocourt), one in Luxembourg (Kirchberg), one in France (Kinepolis Nîmes) and one in Spain (Kinepolis Diversia, Madrid).
Cinépolis USE announced today that its Bay Theatre in Pacific Palisades, California, will reopen this Friday, November 9. The theatre, which was originally designed in 1948 by one of the most prolific American motion pictures theaters architects, S. Charles Lee, will reopen in Palisades Village after being closed for 40 years. The new facility will feature five ultra-lux, customized screening rooms each with over-the-top amenities that cater to one of Southern California’s most coveted communities for families and privacy-seeking celebrities.
CJ 4DPlex has reached new levels of success with more than 20 million worldwide attendees and $250 million at the box office to date in 2018. The company anticipates that the total number of moviegoers who have experienced 4DX since its launch in 2009 will exceed 85 million by year’s end, with the total box office gross surpassing $1 billion.
One of the biggest technology trends in motion picture exhibition today is immersive seating. Several companies have successfully partnered with exhibitors, movie studies and other producers to create an audience experience that actively mirrors the sights, sounds, actions and aromas of the movie on the screen. MediaMation is unique among these companies because not only are the seats in an MX4D theatre designed for movement and effects, the entire room is.
For the first time in the U.S., D-Box will install motion recliner seats in two full auditoriums. The first installation is slated for November at the Maya Bakersfield Theatre in California. The second installation will start in December at the North Las Vegas Theater and be completed just in time for the highly anticipated holiday blockbuster season.
Cineplexx Kinobetriebe is installing the company’s first MediaMation MX4D Motion EFX Theatre, making it the first such installation in Austria. The 72-seat, 18-bench theatre is located in Graz, the country’s second largest city.
MediaMation today announced that the United States Patent and Trademark Office has issued US Patent 10,076,712, entitled "Systems and methods for fluid delivery in seat systems".
Cineplex and CJ 4DPlex today announced a new agreement that will bring the 4DX experience to as many as 13 additional Cineplex locations across Canada over the coming years. The companies opened Canada’s first 4D auditorium at Cineplex Cinemas Yonge-Dundas and VIP in the heart of downtown Toronto, Ontario, in 2016, and its popularity with guests has prompted this new partnership and investment.
Screenvision Media has teamed up with Xbox to announce the national debut of two new cinematics that utilize immersive MX4D technology in select theatres. Xbox's advertisements will support the October 2 launch of open-world racing game Forza Horizon 4 and Xbox Game Pass, Microsoft's gaming membership. They are the first ads to utilize this technology to provide moviegoers a seat shifting, heart racing advertising experience.