Cineplex has installed ten D-Box immersive virtual reality motion seats and systems in its Scotiabank Theatre in Ottawa, Canada. Construction is expected to begin shortly, with plans to open this fall with the Canadian premiere of a first-of-its-kind animated VR motion experience. Created and produced by The Virtual Reality Company, Raising a Rukus takes viewers on a series of magical adventures with a brother, sister and their mischievous pet dog named Rukus.
While VR has been the domain of gamers and teens, this cinema-style VR experience from D-Box is designed to appeal to people of all ages. The end result, the filmmakers say, is a cinematic event propelled by a great narrative that will keep viewers totally immersed from the opening scene to the end credit.
"We entertain more than 75 million Canadians a year so integrating VR entertainment experiences into our theatres is a natural extension of what we do best," said Pat Marshall, vice president, communications and investor relations, Cineplex. "We love bringing innovative new entertainment choices to our guests and we are pleased to work with D-Box to bring this new, immersive VR experience to the Ottawa community."
"We've been working with Cineplex since 2009 and today they have more than 80 auditoriums equipped with D-Box motion systems, providing movie-goers with an exceptional in-theatre experience," said Claude Mc Master, president and CEO of D-Box. "This new venture underlines our commitment to move full speed ahead into the world of VR through immersive storytelling and offers the movie industry a reliable, manageable, secure and efficient way to create recurring revenue."