European cinema services provider CinemaNext has installed its first Illucity Corner virtual reality system for cinema exhibitors at Belgium’s Kinepolis Liège cinema. The opening comes one year after the launch of the Illucity adventure park in Paris, the first VR location based entertainment center of its kind.
Now preparing for its 11th edition, the DTLA Film Festival, downtown Los Angeles’ largest film-TV event, has announced a call for entries for 360º/VR/MR films for a new sidebar of immersive content, running concurrent with the rest of the festival, October 23-27. Submissions for all genres of immersive films are now open through August 16 and are free to all filmmakers. Films can be submitted through the festival's Film Freeway account.
Audio specialist Sennheiser has taken a majority shareholding in Dear Reality, a leader in spatial audio algorithms and VR/AR audio software. The company will continue to operate as a separate business based in Düsseldorf and customers will be able to rely on existing dearVR products. In addition, they can look forward to joint VR/AR workflows by Sennheiser and Dear Reality. Uwe Cremering, responsible for Ambeo Immersive Audio at Sennheiser, will support the company as a third CEO alongside founders Achim Fell and Christian Sander.
As the line between cinemas and amusement parks continues to blur, the Ymagis Group has announced plans to open several dozen virtual reality adventure parks and at least 200 arcade sites in partnership with cinema exhibitors worldwide by the end of 2020. Since Ymagis Group was founded, the company says it has pursued an innovation policy designed to put it at the heart of the digital transformation of the entertainment industry. Today, this industry is experiencing a new revolution with the irruption of virtual reality technologies. Halfway between cinema and video games, virtual reality is already a global phenomenon benefiting from an advanced technological environment
The Open Geospatial Consortium and the Khronos Group are joining forces to advance open geospatial standards related to the fields of augmented and virtual reality, distributed simulation, and 3D content services. As part of the liaison, and through collaborative participation in OGC and Khronos initiatives, the two organizations will work jointly to develop use cases and requirements for open geospatial standards concerning 3D, virtual and augmented reality APIs, and related graphical representations.
Extending its engagement in virtual reality and augmented reality applications, Sennheiser has partnered with spatial computing leader Magic Leap and joined the Works with Magic Leap certification program. This partnership consolidates Sennheiser’s presence and thought leadership in spatial audio as it continues to develop innovative audio tools for spatial audio visionaries and content creators.
Matthews Studio Equipment has introduced a rig that further extends the range of filming environments for Samsung 360 Round camera. The Matthews VRig offers flexible mounting options, low center of gravity and a small footprint to minimize nadir hole obstruction while maintaining rock-solid stability. When paired with Samsung’s 360 Round, which captures true 4Kx4K 360 degree footage, users can record, edit and livestream complete VR video and audio, anywhere. 360 Round features a unibody chassis and compact design and is IP65 dust and water-resistant.
Pixvanaa, today announced that it has partnered with Seattle International Film Festival to provide the content distribution technology for the SIFF VR Zone, where audiences will explore compelling virtual reality and 360 video content from around the world.
Cinionic, the Barco cinema joint venture, unveiled an innovative virtual reality gaming system for cinema lobbies and location-based entertainment venues. What makes it unique is that It doesn’t require the use of a head-mounted display, which many users feel can be isolating.
CJ 4DPlex is launching 4DX with ScreenX to create what the company says is the next revolution of immersive cinema. The concept is a combination of the 4DX and ScreenX cinema formats. In other news, CJ 4DPlex is also introducing 4DX VR Cinema. Both concepts will be showcased in the U.S. for the first time at CinemaCon, April 23-26 in Las Vegas, Nevada.