Cineplex today announced that it had added new immersive theatre formats 4DX and ScreenX in locations across Canada. The multi-sensory 4DX experience is now open at three new locations: Cineplex Cinemas Winston Churchill in Oakville, Ontario; Cineplex Cinemas Hamilton Mountain in Stoney Creek, Ontario; and Scotiabank Theatre Edmonton in Edmonton, Alberta.
B&B Theatres has opened its eighth MX4D theatre system in Wylie, Texas, a growing Northeast suburb of Dallas. The first film to play there in MX4D is Sony's Jumanji the Next Level, followed by the imminent engagement of Disney's Star Wars: The Rise of Skywalker.
Sony Pictures Entertainment is releasing Jumanji: The Next Level for CJ 4DPlex’s 4DX multi-sensory, motion synchronized seating and for the 270-degree panoramic screens of ScreenX. The film opens in North American theatres nationwide on December 13.
CJ 4DPlex has unveiled new logos for its immersive seating technology 4DX and its sister brand, the multi-screen technology ScreenX. As 4DX and ScreenX have been rapidly expanding worldwide, the company implemented the new branding to increase brand consistency for 4DX and ScreenX. The goal is to position the 4DX brand as an exciting cinematic experience for customers for the next 10 years. 4DX has seen unprecedented growth and has gathered explosive popularity recently. CJ 4DPlex hopes the new branding will entrench 4DX and ScreenX as a must for global movie fans.
Pathé Utrecht Leidsche Rijn, the Netherlands, is the 700th auditorium to install CJ 4DPlex’s 4DX immersive seating technology.
CJ 4DPlex’s ScreenX has won the 2019 CTC Technology of the Year Award from the not-for-profit independent trade organization Cinema Technology Community
Cinépolis will make its entry into Northern California on November 22 with the soft opening of Cinépolis Luxury Cinemas San Mateo. The 837-seat, 10-screen, 50,042-square-foot luxury theatre will serve as the entertainment anchor for Hillsdale Shopping Center.
Established in 1994 by composer, sound designer and dialogue director Rob King, Green Street Studios has accumulated more than 20 years of experience in audio and music production for video games, film, music and other media. Anticipating the growing acceptance of immersive-sound projects for games, film and television, King spent much of the last two years auditioning speakers for the 7.1.4 array he knew would become the standard in the emerging immersive media environment.
CJ4DPlex and The Walt Disney Studios have announced the release of 20th Century Fox’s Ford v Ferrari in the 270-degree, panoramic ScreenX format. Ford v Ferrari in ScreenX will be coming to theatres worldwide beginning November 13 and will be releasing on 270 screens, across 27 countries, including 32 screens in the U.S. with Regal Cinemas, B&B Theatres and CGV Cinemas. The film opens in the U.S. on November 15.
The multi-sensory 4DX format from CJ 4DPlex drew $22 million at the global box office in October, which, according to the company is an increase of 16 percent year-over-year, making it the highest ever recorded for the month of October in the history of the company.