This will enable Cinemark to transform its cinema lobbies into immersive storytelling environments using digital content viewed on billboard-size displays.
“Cinemark has always been on the cutting-edge of movie entertainment, and with the One Network Alliance Digital Lobby Experience, we are once again pioneering a one-of-a-kind experience for the next generation of moviegoers,” said Mark Zoradi, Cinemark CEO. “The ONA’s robust technology platform was very important to us, ensuring that we can continue to deliver on our mission of providing innovation within our theatres.”
The One Network Alliance concept engages visitors the moment they enter the theatre with large-scale digital banners, vertical display systems and digital movie posters. Specific display systems will play in a symphonic coordination of light, sound and video content.
“Cinemark lobbies are poised to become interactive, multi-dimensional digital canvases where upcoming movies and dynamic, animated content will bring the magic of the movies front and center,” said Greg Patrick, vice president cinema-lobby for Barco. “Our movie exhibitors can select from a comprehensive portfolio of fully integrated digital cinema lobby products designed to enhance the movie-going experience, while driving customer engagement and loyalty.”
Cinemark has consistently been the first exhibitor to embrace new generations of Barco’s innovative cinema solutions, from its award-winning DLP Cinema projectors, to the industry’s largest portfolio of Flagship Laser and Smart Laser projectors.
“The Cinemark agreement affirms the mission of the ONA strategic partnership. The ONA is building the next generation of digital display solutions and interactive consumer experiences. Our longstanding, cooperative dialog with Hollywood Studios confirms their interest in the evolution of how movies are promoted in our reimagined lobby environment,” said Joe Ross, president of worldwide sales at Vision Media. “Cinemark, as the inaugural ONA exhibitor, signifies their constant desire to bring innovation to the lobby, something Vision has seen for years based on their participation in our TrailerVision and VideoWall Networks.”
Vision Media http://www.visionmedia.com