Barco

Cinemark Transforms the Lobby

Mon, 10/16/2017 - 11:15 -- Nick Dager

The One Network Alliance – a strategic partnership between Barco and in-theatre marketing pioneer Vision Media – will commercially debut its turnkey digital Lobby Experience at Cinemark’s Plano, Texas and Playa Vista, Los Angeles theatres this month. This will enable Cinemark to transform its cinema lobbies into immersive storytelling environments using digital content viewed on billboard-size displays.

Belgian Princess to Honor Cinemark Founder

Thu, 12/01/2016 - 11:30 -- Nick Dager

As part of the Belgian Economic Mission to the United States, Her Royal Highness Princess Astrid of Belgium, Representative of His Majesty the King, is visiting Austin and will honor Lee Roy Mitchell, the founder and executive chairman of Cinemark Holdings during her stay. This exclusive award is in recognition of the company’s longstanding relationship with Barco, a worldwide digital cinema leader and a Belgian-based company.

AEG, Regal Partner with Barco on Exhibition Innovation Center

Mon, 03/21/2016 - 13:44 -- Nick Dager

AEG, one of the world’s largest sports and entertainment presenters, and Regal, operators of the largest theater circuit in the United States, are partnering Barco on a multi-year, strategic partnership to create Regal L.A. Live: A Barco Innovation Center. The current Regal Cinemas L.A. Live, owned by AEG, will transform into a one-of-a kind creative hub for all of Barco’s cinema technology. The deal also marks the first and only naming rights partnership for an entire movie theater complex.

Chocolate’s Fate in Interactive 4D

Thu, 06/06/2013 - 15:13 -- Nick Dager

The Hershey’s Chocolate World Attraction, a new 4D Show, opened last month and its creators believe it is the first and only show of its kind. It features groundbreaking digital technology from Jim Henson’s Creature Shop and the largest year-round team of digital puppeteers in the world. The new show also offers a unique real-time experience with over 100 possible outcomes, as the audience determines the direction of the story through live participation.

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