Lobbies

Showcase Cinemas Upgrades its Digital Signage

Mon, 03/04/2024 - 09:18 -- Nick Dager

Technology impacts almost every aspect of business at the 22 venues that Showcase Cinemas operates in Massachusetts, New York, Ohio, and Rhode Island. This includes optimized ticket sales via the company’s free smartphone app, e-ticketing, contactless payments, the online pre-ordering of food and drinks via its Xpress Pickup service, as well as a wide range of perks and services via its choice of membership and loyalty reward programs.

Creating an Entertainment Experience

Tue, 01/03/2023 - 12:27 -- Nick Dager

When a growing movie theatre company was selected as the anchor tenant for a new high-end entertainment destination in San Ramon, California, the digital display, and cinema projection technology the company planned to incorporate would not only need to be reliable and robust; it also had to complement the stylish and elegant feel of the rest of the space.

Showcase Opens Newest Cinema

Wed, 11/16/2022 - 10:11 -- Nick Dager

Showcase Cinemas today announced the official opening of its newest theatre, the Showcase Cinema de Lux Hanover Crossing, in Hanover, Massachusetts. Serving the entire South Shore community, the new theatre will open with films including the much-anticipated Black Panther: Wakanda Forever, Lyle, Lyle Crocodile, Black Adam, and She Said.

Exhibition Needs Immersive Experiences

Thu, 05/19/2022 - 08:31 -- Robb Wagner

Today’s movie theatre operators are facing a dilemma: While they’ve made investments and improvements that were supposed to keep their theatres full, too many seats remain empty, and they don’t have endless resources to keep throwing at improving their experience. What’s the solution? In my opinion, operators don’t need to do things better. They need to do things differently. I firmly believe the movie theatre of the future will offer hyper-focused content and be experiential.

Velocity Expands its Cinema Lobby Network

Wed, 04/27/2022 - 12:15 -- Nick Dager

Velocity has expanded its exhibitor network as part of its agreement with Screenvision Media to install as many as 1,000 individual theatres with up to 4,000 digital displays. The displays will promote exhibitor offerings and upcoming movies, national, local, and regional advertising, and be connected to the leading programmatic advertising exchanges.

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