Making the Case for 3D Ads
By James Stewart Founder Geneva Film Company To 3D or not to 3D? That is the question. Agencies and brands alike continue to second-guess this ever-growing technology as though it was the new Betamax of the digital age. Is it really worth the production complexity and added expense? Will a large enough audience stand in awe of your creation's visual splendor to make it worth your while? The answer is quickly becoming a resounding Yes. Let's face it 3D is no longer an experience reserved solely for the latest state of the art cinemas. Digital 3D is everywhere.