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Making the Case for 3D Ads

Mon, 02/13/2012 - 19:00 -- Nick Dager

By James Stewart Founder Geneva Film Company To 3D or not to 3D? That is the question. Agencies and brands alike continue to second-guess this ever-growing technology as though it was the new Betamax of the digital age. Is it really worth the production complexity and added expense? Will a large enough audience stand in awe of your creation's visual splendor to make it worth your while? The answer is quickly becoming a resounding Yes. Let's face it 3D is no longer an experience reserved solely for the latest state of the art cinemas. Digital 3D is everywhere.

Pixomondo Helps Bring Red Tails to Life

Mon, 02/13/2012 - 19:00 -- Nick Dager

International visual effects company Pixomondo completed 546 shots on Red Tails about a third of the film’s 1524 total VFX shots. A passion project of executive producer George Lucas more than 20 years in the making the tale of World War II Tuskegee Airmen features explosive VFX work from five of Pixomondo’s eleven global facilities a network of companies located across the US UK Germany Canada and China.

NCM Omniverse Present Love Never Dies

Mon, 02/13/2012 - 19:00 -- Nick Dager

Making its first appearance in the United States NCM Fathom and Omniverse Vision present Andrew Lloyd Webber's Love Never Dies the long awaited continuation to The Phantom of the Opera in a fully staged production pre-recorded at The Regent Theatre in Melbourne Australia. This exclusive showing of Love Never Dies will be broadcast to select U.S. movie theaters for two nights only beginning with the premiere event on Tuesday Feb. 28 at 7:30 p.m. local time; followed by an encore presentation on Wednesday March 7.

Study Considers Impact of Social Media on the Oscar Race

Mon, 02/13/2012 - 19:00 -- Nick Dager

Social media users are weighing in with their Oscar picks and pans according to the University of Southern California Annenberg Innovation Lab IBM and the Los Angeles Times who are measuring social media sentiment related to the 84th Academy Awards. 

 The project relies on sophisticated analytics and natural language recognition technologies to gauge positive and negative opinions shared in millions of public tweets.

Panasonic Now Shipping AG-3DP1 Camcorder

Mon, 02/13/2012 - 19:00 -- Nick Dager

Panasonic is shipping the AG-3DP1 a 3D integrated twin-lens P2 HD shoulder-mount camcorder with 10 bit 4:2:2 independent-frame full 1920 x 1080 resolution AVC-Intra recording. The AG-3DP1 has a twin-lens zoom lens system high-sensitivity sensors and the AVC-Intra codec. The camcorder also features new 3D Assist functions and multi-camera synchronization. Its newly developed 17x twin-lens zoom lens system features an expanded range for both wide-angle and telephoto to fit diverse shooting situations.

HDNet Sponsor of UFC Pay-Per-View Events at Cinedigm-Affiliated Theatres

Mon, 02/13/2012 - 19:00 -- Nick Dager

HDNet was the official sponsor of four live 3D theatrical broadcasts of UFC Pay-Per-View events in 2012 at nearly 75 Cinedigm affiliated theatres. The sponsorship increased the network’s exposure for its MMA programming including promotion of Inside MMA. In addition HDNet personalities Kenny Rice and Bas Rutten had a noticeable presence during 30-minute countdown shows that aired in those theatres prior to the live broadcast of UFC Pay-Per-View events.

Visual Effects Society Announces Winners of 10th Annual VES Awards

Mon, 02/13/2012 - 19:00 -- Nick Dager

The Visual Effects Society announced the winners of its 10th Annual VES Awards February 7th at the Beverly Hilton Hotel in Beverly Hills California. The annual event recognizes outstanding visual effects artistry in 23 categories of film animation television commercials special venues and video games. More than a thousand attendees – filmmakers producers directors and members of the visual effects community – gathered to recognize the year's best work and the artists who created it.

Cinedigm Reaches Long-Term VPF Deal with Zyacorp

Mon, 02/13/2012 - 19:00 -- Nick Dager

Cinedigm Digital Cinema has reached a long-term virtual print fee deployment agreement with Zyacorp Entertainment’s Cinemagic Stadium Theaters. The agreement will enable the conversion of Cinemagic’s theatres to digital cinema under the terms of Cinedigm’s long-term agreements with all the major studios.  This Cinedigm-financed conversion will deploy 79 Cinedigm-Certified screens across seven sites with completion expected by summer 2012.

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