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Litepanels Introduces Luma Daylight Balanced On-Camera Light

Fri, 06/29/2012 - 20:00 -- Nick Dager

Litepanels has introduced the Luma daylight-balanced on-camera light. Luma draws only 12W of power while providing the equivalent daylight illumination of a 50W HMI. Weighing only 10 ounces (.3 kg) the hot shoe-mounted Luma can easily be carried all day on a camcorder at the ready whenever it’s needed. “The Luma represents Litepanels’ commitment to the on-camera LED lighting market that we created with the launch of the Micro Series back in 2002 ” said Chris Marchitelli Litepanels vice president of global marketing.

Prime Focus Rides Shotgun on Men in Black 3

Fri, 06/29/2012 - 20:00 -- Nick Dager

Prime Focus World recently shifted from a Windows/3ds Max pipeline to standardizing on Maya and Nuke on Linux and turned to infrastructure platforms like Shotgun and Revolver to evolve into the future. “We were set to do both VFX and stereo 3D conversion on Men in Black 3 ” said Prime Focus Vancouver VFX supervisor Jon Cowley. “We already had a consistent production pipeline in place but my main concern was effective project management.

MTI Film Named Partner in Sony’s Digital Motion Picture Center

Fri, 06/29/2012 - 20:00 -- Nick Dager

Sony has chosen MTI Film as a workflow partner in its newly opened Digital Motion Picture Center. The center offers hands-on training for directors cinematographers and other film and television professionals in the use of Sony’s F65 CineAlta camera and production workflows that support it. As part of the program MTI Film will be demonstrating its new Cortex family of products. Cortex is a revolutionary platform that brings coherence and portability to the process of managing digital assets from the set to the screen.

Sony Partners with Comedy Store on Alternative Content Venture

Fri, 06/29/2012 - 20:00 -- Nick Dager

Sony Digital Cinema has announced a long-term partnership with The Comedy Store to distribute a new comedy show series across cinema chains globally.
 
The first series will be captured at four Comedy store shows in early autumn. It will include a range of comedy shows that feature the brightest comedy talent currently on the UK circuit. David McIntosh senior vice president Sony Digital Cinema said “Sony is pleased to bring a stand-up comedy series to the big screen – another first in the world of cinema!

Super 78 Expands to Meet Demands of Theme Park 2.0


Fri, 06/29/2012 - 20:00 -- Nick Dager

Super 78 Studios has added to the roster of services it provides theme parks and special venues. The firm’s expanded capabilities and a new facility will better support the evolution in the theme park industry. “In this environment what we call Theme Park 2.0 owners operators and IP holders are partnering with firms that offer comprehensive solutions to develop innovative and immersive experiences ” said Brent Young Super 78 principal and creative director.

UnitZeroVFZ to Produce Hammer Film The Quiet Ones

Fri, 06/29/2012 - 20:00 -- Nick Dager

UnitZeroVFX a division of the award-winning studio The Traveling Picture Show Company announced today that it will serve as sole visual effects provider for Hammer’s The Quiet Ones a supernatural thriller directed by John Pogue (Quarantine 2: Terminal). The film is produced by James Gay-Rees (Senna Exit through the Gift Shop) and Ben Holden in association with TPSC Films.

Illuminating the World of Vampires in New Orleans

Fri, 06/29/2012 - 20:00 -- Nick Dager

There is a sect of New Orleans residents who believe they are vampires. To capture their story cinematographer Austin Smoak needed to film in dimly lit bars and houses in the French Quarter and on the streets at night. To stay lightweight and low profile she equipped her DSLR cameras with the MicroPro and MiniPlus from Litepanels. “We had chosen to shoot on Canon DSLRs for the look but also because it was easier to get people to be themselves around a smaller less imposing camera.

Gravitas Ventures Acquires US Rights to 3 2 1 … Frankie go Boom

Fri, 06/29/2012 - 20:00 -- Nick Dager

Gravitas Ventures has acquired the U.S rights to the romantic comedy 3 2 1 … Frankie go Boom starring Charlie Hunnam Chris O’Dowd Lizzy Caplan Chris Noth Whitney Cummings and Ron Perlman. Written and directed by Jordan Roberts 3 2 1 …Frankie go Boom premiered at the SXSW Film Festival. The film will open with a video on demand release in September followed by a theatrical release from Variance Films in early October.

AlphaRx to Acquire UMeLook Holdings

Thu, 06/28/2012 - 20:00 -- Nick Dager

AlphaRx has signed a binding letter of intent to acquire all of the issued and outstanding shares of UMeLook Holdings Limited. The transaction is expected to close on or before August 15. UMeLook is a digital media startup and its first product is a global online advertising distribution platform with full motion video. The company is releasing a beta site www.umelook.com for public testing in China and the USA simultaneously.

Cinedigm Altive Media Announce Joint Distribution Deal

Thu, 06/28/2012 - 20:00 -- Nick Dager

Cinedigm Digital Cinema and Altive Media have announced that they are working together to jointly distribute alternative content in their respective territories of the United States and United Kingdom. Recent releases by Cinedigm include: Life In A Day a Ridley Scott production with National Geographic Google and YouTube; a one night special event for the documentary No Room for Rockstars; a weekend screening event for the newest Pokemon movie; and ground-breaking Live 3D events with both the Foo Fighters and the UFC.

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