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PVR Cinemas Embraces the Future

Wed, 09/07/2022 - 13:44 -- Nick Dager

This has been a momentous year for PVR Cinemas. In March, the company announced that it was merging when INOX Cinemas. When that deal is finally approved, which is expected in the coming months, the combined entity will become the largest film exhibition company in India operating 1,546 screens across 341 properties in 109 cities. In May PVR entered into an agreement with Oma Cinema of France to introduce the concept of cinema pods in the Indian market. Through its vertical architecture, Oma provides the audience with an intimate cinematic experience with tiered balconies, or pods, enabling viewers to enjoy a sociable cinema experience while enjoying a perfect view of the screen. Later that month, PVR introduced 270-degree on-screen experiential cinema advertising. The car manufacturer Maruti Suzuki was the first advertiser to use the platform to launch its new 2022 Maruti Suzuki Brezza. In July the company announced it was working with Cinionic to convert all its screens to laser projection. And last month it worked with Amazon to present a truly unique cinema ad. The commercial begins with a voice-over giving a command to Alexa to dim the lights. To the audience’s surprise, not only do the lights in the film dim, but the theatre lights dim as well. I recently spoke via email with PVR Cinemas CEO Gautam Dutta and Cinionic CEO Wim Buyens to speak about innovation and its role in cinema’s future. Here is our conversation.

CineSend Selects Nagra’s NexGuard Protection to Safeguard its Content

Wed, 09/07/2022 - 12:44 -- Nick Dager

The streaming platform CineSend has selected Nagra’s NexGuard forensic watermarking and detecrtion services to safeguard its content. CineSend is widely used by the media and entertainment professionals to host online screening events, virtual festivals, and premium direct-to-consumer offerings. The customer-branded streaming platform is trusted by hundreds of customers across the globe, including Lionsgate, A24, Cineplex, Tribeca and HBO, to keep their high-value content secure.

Göteborg Supports Ukrainian Filmmaker at Festivals; Calls for Grant Submissions

Mon, 09/05/2022 - 09:35 -- Nick Dager

Antonio Lukich, one of the four Ukrainian directors visiting Göteborg Film Festival on a residency stay for three months will be showing the world premiere of his second feature film, the black comedy Luxembourg, Luxembourg at the Venice International Film Festival and at the Toronto International Film Festival. At the same time, the Göteborg Film Fund has opened submissions for development grants for filmmakers working within Ukraine.

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