Report Shows How Technology is Changing Exhibition Business
Little Hobbits seem to have a big impact—not only in the mythology of Middle Earth but in the real world where the release of the much-anticipated film The Hobbit is expected to bring major changes to the movie theater business potentially requiring new investments in digital projection technology in order to support the film’s higher frame rates. The frame rate issue is just one of several challenges for the global movie theater business presented by the ascendance of digital cinema technology according to an IHS Screen Digest Cinema Intelligence Service report.