Screenvision Announces Six Marketing Deals
Screenvision has signed a first-time agreement with Mann Theatres and long-term renewals with Frank Theatres Premiere Cinemas CEC Theatres Neighborhood Cinemas and Emagine Entertainment. The new deals come on the heels of the April 2012 launch of The Limelight and its Screenfanz app a dramatically re-engineered in-cinema advertising pre-show with a 2-screen configuration targeted to the big screen and mobile devices that empowers advertisers to capitalize upon mobile interactivity and social connectivity with their ad buys coast-to-coast.