Roxy Cinemas and Scrabble Entertainment have installed Sharp NEC laser projection technology in Roxy’s new Dubai Hills project. The companies say they are the largest premium large format screens in the Middle East and North Africa, measuring 28 meters by 15.1 meters. At 423 square meters, the Roxy Xtreme screen is the size of two tennis courts. With two NEC NC3541L 4K RB laser projectors, Dubai Hills is taking advantage of RB laser technology delivering compelling benefits in terms of image quality, cost, and operational efficiency.
United Arab Emirate
The board of twofour54, the Abu Dhabi-based media, entertainment, and gaming hub, has appointed Mark Whitehead, an international media leader with nearly 30 years of experience, as chief executive officer.
Majid Al-Futtaim’s Vox Cinemas is introducing CtrlMovie, the region’s first interactive movie experience, which lets the audience decide how the plot of the movie unfolds. The new interactive experience will launch in the UAE and Saudi Arabia on August 5.
The United Arab Emirates' Media Regulatory Office has announced that new movies will be released in cinemas there without any censorship. The move comes in the wake of the UAE’s decision last month to ban Disney Pixar's Lightyear based on what it said was "a violation of the country's media content standards." The animated film depicts a romantic kiss between two female characters.