Mega Matrix has signed a memorandum of understanding with 9Yards Cinema Production, a subsidiary of 9Yards Communications, a fully integrated marketing and media agency headquartered in Abu Dhabi, UAE, to jointly establish an investment fund focused on the development of global short drama and pan-entertainment sector.
Vox Cinemas has reopened the Theatre at Mall of the Emirates following a complete transformation. The reimagined Theatre, which has been meticulously designed with audiences in mind and promises to deliver an elevated guest experience, marks another milestone in Vox Cinemas’ renovation and underscores its commitment to invest in and enhance its existing portfolio.
Roxy Cinemas and Scrabble Entertainment have installed Sharp NEC laser projection technology in Roxy’s new Dubai Hills project. The companies say they are the largest premium large format screens in the Middle East and North Africa, measuring 28 meters by 15.1 meters. At 423 square meters, the Roxy Xtreme screen is the size of two tennis courts. With two NEC NC3541L 4K RB laser projectors, Dubai Hills is taking advantage of RB laser technology delivering compelling benefits in terms of image quality, cost, and operational efficiency.
The board of twofour54, the Abu Dhabi-based media, entertainment, and gaming hub, has appointed Mark Whitehead, an international media leader with nearly 30 years of experience, as chief executive officer.
Majid Al-Futtaim’s Vox Cinemas is introducing CtrlMovie, the region’s first interactive movie experience, which lets the audience decide how the plot of the movie unfolds. The new interactive experience will launch in the UAE and Saudi Arabia on August 5.
The United Arab Emirates' Media Regulatory Office has announced that new movies will be released in cinemas there without any censorship. The move comes in the wake of the UAE’s decision last month to ban Disney Pixar's Lightyear based on what it said was "a violation of the country's media content standards." The animated film depicts a romantic kiss between two female characters.
