Regal announced today that it has opened the world’s largest 4DX auditorium in the world opened at its Regal Times Square cinema in the heart of New York City. CJ 4DPlex's 4DX premium format utilizes more than 21 unique motion and environmental effects like vibration, water, wind, lightning, and scents enhancing the moviegoing experience. CJ 4DPlex and Regal have achieved a remarkable milestone with the new 4DX theatre by expanding the capacity with a record-breaking 296 seats, more than double the average amount of seats in a standard 4DX theatre.
CJ 4DPlex has announced that the revenue earned for their 4DX multisensory auditoriums during 2023 in the United States was $49.6 million, a record-breaking number that exceeds 2022’s 4DX box office by five percent.
In the UK, a media first, the Royal Air Force has become the first advertiser to partner with Cineworld as the sole sponsor of the cinema chain’s 4DX format. The spot has been specially adapted into CJ 4DPlex’s 4DX format, which is available across 34 Cineworld cinema sites. The enhanced version of the ad will run in the Gold Spot premium position across all 4DX enabled screens. The non-4DX ad will run simultaneously across the rest of Digital Cinema Media’s estate.
Reinforcing its premium large format offering with the aim to accelerate box office revenue, Inspire Cinema has introduced the country’s immersive MX4D Motion EFX Theatre from MediaMation at their foremost location in Romania, the Electroputere Mall in Craiova.
Two new B&B multiplexes are scheduled to be home to CJ 4DPlex’s 270-degree panoramic ScreenX format. B&B Theatres has played a pivotal role as a strategic partner to CJ 4DPlex, helping ScreenX seamlessly integrate its innovative cinematic format into their Grand Screen premium large format experience.
Marvel Studios’ upcoming film The Marvels will be showcased in both the visually immersive, 270-degree panoramic ScreenX format and the multi-sensory 4DX experiential format from CJ 4DPlex when it flies into theatres on November 10.
The Philippines' first bed cinema is set to be unveiled at Uptown Bonifacio, Megaworld's flagship township in Fort Bonifacio, Taguig City, this November.
CJ 4DPlex has announced that, for a limited time, Barbie will be shown in its immersive 4DX-seating format in theatres nationwide and in select international markets beginning September 15.
Sony Pictures' sports action movie Gran Turismo: Based on a True Story is being showcased in both CJ 4DPlex’s 270-degree panoramic ScreenX format and the multi-sensory 4DX experiential format in theatres domestically beginning today.
CJ 4DPlex and Paramount Pictures have announced that Mission: Impossible – Dead Reckoning Part One will be released in both the 270-degree panoramic ScreenX format and the multi-sensory 4DX experiential format. 4DX will feature Mission: Impossible – Dead Reckoning Part One, beginning July 10 and ScreenX shows will begin July 11.