Saudi Film Commission Highlights Successes in 2023

Tue, 01/23/2024 - 12:21 -- Nick Dager

The Saudi Film Commission has recently organized a virtual open panel titled “Saudi Films at the Box Office,” shedding light on the performance of the Saudi box office and the influence of Saudi films on both local and global platforms. Noteworthy discussions revolved around the significant reduction in cinema ticket prices, signaling a remarkable shift as they are no longer the highest in the region, with average prices decreasing by more than 16 percent compared to the previous year, according to a report by Saudi Gazette.

Cinépolis Deploying Unique X’s MovieTransit in Mexico

Thu, 01/18/2024 - 11:25 -- Nick Dager

Cinépolis is deploying Unique X’s MovieTransit network in Mexico. All 6,821 Cinépolis screens throughout Mexico will be connected. This multi-year agreement marks the roll out of Unique X’s electronic network for fast, efficient and reliable delivery of feature film and trailer content to all Cinépolis locations across Mexico, increasing the number of connected sites to nearly 800 in the territory and 3,500 worldwide.

Shaking Up Cinema Advertising

Wed, 01/17/2024 - 11:44 -- Nick Dager

In the UK, a media first, the Royal Air Force has become the first advertiser to partner with Cineworld as the sole sponsor of the cinema chain’s 4DX format. The spot has been specially adapted into CJ 4DPlex’s 4DX format, which is available across 34 Cineworld cinema sites. The enhanced version of the ad will run in the Gold Spot premium position across all 4DX enabled screens. The non-4DX ad will run simultaneously across the rest of Digital Cinema Media’s estate.


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