Carmike, Fathom Plan Alternative Content in 150 Theaters in 2015
Carmike Cinemas today announced it has entered into a strategic partnership with Fathom Events to bring an enhanced and significantly expanded alternative programming offering to 150 Carmike locations in 31 states by the end of 2015. The initiative will encompass more than half of all Carmike locations and marks the single largest alternative programming deployment to date among major domestic movie theater operators. Carmike’s expanded alternative program offering will bring guests notable sporting events, great performances and other unique entertainment from around the world, complementing Carmike’s leading Hollywood studio movie slate through-out the year.