Virgin Mobile is sponsoring a new, interactive, and immersive brand experience called CineGame that is launching exclusively at Odeon cinemas across Ireland. CineGame is a custom branded game played on the big screen by the cinema audience, through their mobile phone as part of the pre-show.
Distribution & Exhibition
Thailand’s largest exhibition chain, Major Cineplex, has purchased ARHT Media’s Capsule 3D display technology. The deal marks the technology’s first sale in the Asia Pacific region, having rolled out across North America and Europe earlier this year.
One of New Mexico’s oldest movie theatres recently underwent a major renovation and has been given a new lease on life. Opened in 1949 and used as a movie theatre until 1982, the Totah Theatre thereafter was used as a performance theatre. In 2006, the Totah Theatre was converted into a multi-use performance hall. In 2020, San Juan County acquired, and in partnership with the City of Farmington renovated the facility to create a film center for the region.
NEC Corporation India has entered into a strategic alliance with UFO Moviez, India’s largest digital cinema network and in-cinema advertising platform to deploy the next generation of laser projectors.
Movio today announced the launch of its latest software-as-a-service product, Movio Cinema EQ, providing more opportunities for cinemas to improve the way they market movies to moviegoers. With smarter insights, greater automation, and more sophisticated campaigns, the company says EQ takes the guesswork out of targeted marketing, empowering cinemas to enhance their connection with moviegoers, drive guest engagement and increase attendance and spend.
AMC Theatres and Zoom Video Communications today announced that will turn some AMC locations throughout the United States into Zoom Rooms. As hybrid work has become more commonplace throughout the United States, Zoom Rooms at AMC will enable companies and other entities with decentralized workforces and customer bases to bring people from different markets together at the same time for cohesive virtual and in-person events and meeting experiences.
Barco will be showcasing its high dynamic range Lightsteering projection technology at this year’s Asian World Film Festival being held November 9-18 in the Marina Del Rey section of Los Angeles.
Park Circus has appointed seasoned and highly respected film and TV executive Doug Davis as CEO. He will replace Mark Hirzberger-Taylor who is stepping down to focus on new ventures.
AMC Theatres has announced that heading into the popular holiday moviegoing season, all movies are just $5 plus tax, every Tuesday at all U.S. AMCs through the end of January. To participate in $5 Discount Tuesdays, AMC guests need only to be a member of the AMC Stubs program, including AMC Stubs Insider, which is free to join
Shakey Pictures, Trafalgar Releasing, and Warner Records will present the film Neil Young: Harvest Time in movie theatres worldwide December 1 with select encores on December 4. Celebrating the 50th anniversary of Young’s bestselling album Harvest, the feature is a never been seen before fan piece including footage from Northern California, London, and Nashville. The exclusive cinema event begins with a personal introduction from Young about the film and signature album.