Larry H. Miller Sports + Entertainment has announced further expansion of Megaplex Entertainment to St George’s Desert Color in Utah. The newest Larry H. Miller Megaplex Entertainment at Desert Color is being developed in partnership with Woodbury Corporation as part of the master-planned community and regional shopping center. Project development of Megaplex Entertainment at Desert Color is already underway with specific construction details coming soon.
Distribution & Exhibition
Cinema advertising will have 0.9 percent share in total traditional advertising, amounting to Rs 1,047 crore, in 2024, according to the Pitch Madison Advertising Report 2024. This would mark a 35 percent annual growth for the domain. However, cinema’s global share of advertising is expected to be only 0.3 percent.
Filmmaker Shawn Levy will receive this year’s CinemaCon Director of the Year Award, Mitch Neuhauser, managing director of CinemaCon, has announced. CinemaCon, the official convention of the National Association of Theatre Owners, will be held April 8-11 at Caesars Palace in Las Vegas. Levy will be presented with this special honor at the Big Screen Achievement Awards ceremony taking place on the evening of April 11 at The Colosseum at Caesars Palace and hosted by official presenting sponsor The Coca-Cola Company.
The British cinema advertising company Digital Cinema Media has partnered with insight consultant Anna Sampson to publish a Cinema Effectiveness Roadmap paper designed to emphasize to advertisers how they can measure the high-impact channel and better understand the value it delivers within the media mix.
Trafalgar Releasing, Gimme Sugar Productions, and Submarine Entertainment announced plans today to bring Hate to Love: Nickelback, a feature-length documentary film about one of Canada’s most iconic and globally celebrated rock bands, to cinemas worldwide for two nights only on March 27 and March 30. The feature-length documentary will be distributed to more than 1350 locations across 30 countries.
Lupita Nyong’o will receive this year’s CinemaCon Star of the Year Award, Mitch Neuhauser, managing director of CinemaCon, announced today. CinemaCon, the official convention of the National Association of Theatre Owners, will be held April 8-11 at Caesars Palace in Las Vegas. Nyong’o will be presented with this special honor at the Big Screen Achievement Awards ceremony taking place on the evening of April 11 at The Colosseum at Caesars Palace and hosted by official presenting sponsor The Coca-Cola Company
The International Union of Cinemas, representing European cinema operators and trade associations, has today released 2023 box office and admissions data for its 39 territories. The figures represent the first assessment of European cinemas’ performance last year, based on preliminary estimates. Detailed final data will be released later in the spring.
Australia’s Westpac is using BindiMaps, a digital wayfinding startup, to make the OpenAir Cinema season more accessible for moviegoers with disabilities. This collaboration marks a significant stride towards inclusivity and will see the introduction of BindiMaps' navigation app and BindiWeb platform at the cinema.
The Digital Cinema Distribution Coalition has announced that 2023 was its highest performing year ever with 410,000 feature and event files, representing nearly 100 million gigabytes of data delivered to in-network theaters. The company said this volume far exceeds pre-pandemic levels from 2019 and more than made up for the reduced number of wide releases by increasing delivery of independent film releases by 87 percent.
In Mumbai, PVR Inox is set to open its first standalone Imax with Laser theatre at Inox Eros in Churchgate. The renovated cinema will have a seating capacity of 305.